STEYR, New Holland Agriculture, CASE Construction Equipment and FPT Industrial have won prestigious Good Design Awards 2020
Agricultural machinery brands STEYR and New Holland Agriculture, CASE and FPT Industrial, members of CNH Industrial N.V. Group, have won prestigious Good Design Awards 2020. have won the prestigious Good Design Awards 2020, which recognize manufacturers whose products and concepts are recognized as outstanding in their respective fields. The awards are co-founded by the Chicago Athenaeum Museum of Architecture and Design and the European Center for the Study of Architecture, Design and Urban Studies.
Innovative and cutting-edge solutions in industrial and graphic design from around the world are selected for the highest aesthetic in terms of design, new technologies, forms, materials, construction, concept, functionality, practicality, energy efficiency, and sustainability. A record number of candidates from 48 countries participated in the competition. A jury of design professionals, leading industry experts, trade journalists and critics chose the following four products: the STEYR Konzept concept tractor, the New Holland BigBaler 1290 High Density baler, the CASE Project Zeus all-electric backhoe loader concept and the Cursor X engine concept from FPT Industrial.
STEYR Konzept concept tractor
The STEYR brand is awarded the Good Design Award for its creative and practical concept – a vivid representation of the future development of tractors. Expressive design offers real advantages in a variety of areas, from performance and visibility to environmental friendliness. For example, the minimalist interior of the cab displays information on transparent screens for maximum visibility and increased operator comfort and productivity.
This award also celebrates Konzept’s forward-looking technical solutions: including an innovative hybrid power system that combines a conventional engine, generator and electric drives. The concept tractor was developed in collaboration with powertrain brand FPT Industrial. The modular hybrid drive system perfectly combines compactness, efficiency and clever engineering. It allows the use of different energy sources depending on the application. This enables the tractor to operate quietly without producing emissions.
New Holland BigBaler 1290 High Density Bale Baler
The New Holland BigBaler 1290 High Density baler has won an award for its forward-looking design and high operating efficiency. The designers drew inspiration from nature itself – the image of field-grown ears swaying in the wind – when creating the machine’s sleek lines that reflect its functionality.
The BigBaler 1290 High Density significantly increases the quality of the bale chambering process. The patented Loop Master knotter with its proprietary double tying technology, distinguished by a second loop-shaped knot, keeps trimmings out of the bale and in the field and saves up to 6 km or 46 kg of twine per season.
CASE Project Zeus all-electric backhoe-loader concept
The industry’s first all-electric backhoe-loader CASE Project Zeus is a unique prototype with a clean and ascetic design that balances CASE’s engineering tradition with the construction industry’s commitment to sustainability. It produces no emissions, offers the same power and performance as standard diesel-powered machines, and features significantly lower operating costs. The CASE 580 EV electric backhoe loader is scheduled to go into series production in early 2021.
Members of the jury were impressed by how the concept inherits a design tradition going back to 1957 with its “clean” workmanship and appearance. The machine won the award for its innovative lighting design elements, sharp yet neat lines and contours, and modern interface and intuitive operation.
FPT Industrial Cursor X engine concept
The FPT Industrial Cursor X engine concept, symbolizing the brand’s vision of innovation, is designed to preserve our planet. The Cursor X is based on the philosophy of the four “M’s”: Multi-power, the ability to run on the greenest fuel – electricity generated by hydrogen fuel cells from natural gas or stored in batteries; Modular, ease of assembly and integration into the vehicle; Multi-application, suitable for driving different machines – from agricultural and construction machinery to commercial vehicles and power plants; and Mindful, the self-learning function and extensive.
The Cursor X concept won an award for taking the “engines out from under the hood” and turning them into a work of design art.